In the movie “The Patriot” Benjamin Martin tells his sons “Aim small, miss small.” I have found this advice very apropos to analytics. With all the excitement surrounding the use of mobile device location data, I thought I would devote this blog to aiming small. UberMedia, Directory of Major Malls and B.I. Spatial Announce Strategic […]
Tag: UberRetail
Trade Area Troubles – Part 2
Trade Area Troubles – Part 2 Recap In my last blog, I wrote about using customer data, as depicted in the image below. I Have a Confession The “customer” data isn’t actually from a loyalty program, credit card data or a traditional customer intercept study. Rather, […]