by andymoncla | Feb 22, 2016 | Blog
In the movie “The Patriot” Benjamin Martin tells his sons “Aim small, miss small.” I have found this advice very apropos to analytics. With all the excitement surrounding the use of mobile device location data, I thought I would devote this blog to aiming...
by andymoncla | Oct 14, 2015 | Blog
Trade Area Troubles – Part 2 Recap In my last blog, I wrote about using customer data, as depicted in the image below. I Have a Confession The “customer” data isn’t actually from a loyalty program,...
by andymoncla | Oct 8, 2015 | Blog
What’s a Trade Area? According to Webster a trade area is “a geographic area within which a business enterprise or center of retail or wholesale distribution draws most of its business.” With many retailers “most” is 70%, which equates to a primary trade...
