In the movie “The Patriot” Benjamin Martin tells his sons “Aim small, miss small.” I have found this advice very apropos to analytics. With all the excitement surrounding the use of mobile device location data, I thought I would devote this blog to aiming small. UberMedia, Directory of Major Malls and B.I. Spatial Announce Strategic […]
Category: Blog
Trade Area Troubles – Part 2
Trade Area Troubles – Part 2 Recap In my last blog, I wrote about using customer data, as depicted in the image below. I Have a Confession The “customer” data isn’t actually from a loyalty program, credit card data or a traditional customer intercept study. Rather, […]
Trade Area Troubles?
What’s a Trade Area? According to Webster a trade area is “a geographic area within which a business enterprise or center of retail or wholesale distribution draws most of its business.” With many retailers “most” is 70%, which equates to a primary trade area. A secondary trade area is typically 90%. Trade Area Techniques: […]