by andymoncla | Oct 14, 2015 | Blog
Trade Area Troubles – Part 2 Recap In my last blog, I wrote about using customer data, as depicted in the image below. I Have a Confession The “customer” data isn’t actually from a loyalty program,...
by andymoncla | Oct 8, 2015 | Blog
What’s a Trade Area? According to Webster a trade area is “a geographic area within which a business enterprise or center of retail or wholesale distribution draws most of its business.” With many retailers “most” is 70%, which equates to a primary trade...
